Why do they call it "Chalk Paint" anyway?

Over twenty years ago, artist Annie Sloan, was looking for a paint that had versatility.  She was in search of a paint that would go over a multitude of surfaces and finishes, a paint with which she could create texture if she wanted. Annie was in search of a paint that met her needs as an artist and as a mother of three boys under the age of seven.  She didn’t have time to strip, sand and prime furniture.  She especially did not want to fill her home with toxic fumes and chemicals. She wanted to be able to start painting a piece in the morning and have it back in place by the afternoon. Annie couldn’t find a paint that fit her needs, so she invented one.

Annie called her paint “Chalk” paint because of its flat velvety finish.  Her paint contains no chalk or plaster, it is not a milk paint. Annie Sloan Chalk Paint has nothing to do with the current chalk paint craze, it is not chalk board paint.  What Annie’s paint IS is the answer for creative busy people.

There is no need for stripping, sanding, or priming with Annie’s paint.  You must start with a clean surface, but that surface can be painted wood, varnished, lacquered, raw wood, brick, concrete, laminate, plaster, just about anything you can imagine.  The adhesion quality of Annie Sloan Chalk Paint is unbelievable.  You can apply it thick or as a wash. Her palette of colors was formulated in a fashion where by each color can stand on its own or you may mix them which affords you the ability of creating your own personal hue.  

Come join me in the paint studio and learn how versatile and easy it is to use Annie Sloan Chalk Paint. We have classes scheduled now at Black Dog Salvage!

Susan Hudson